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Tencent Brand Film

Tencent Brand Film

Tencent Brand Film

Tencent Brand Film

Tencent Brand Film

Tencent Brand Film

A brand film for Tencent, telling a story of technology supporting Chinese agriculture. It also marks the first public appearance of the Tencent penguin as a fully realized 3D character.

A brand film for Tencent, telling a story of technology supporting Chinese agriculture. It also marks the first public appearance of the Tencent penguin as a fully realized 3D character.

A brand film for Tencent, telling a story of technology supporting Chinese agriculture. It also marks the first public appearance of the Tencent penguin as a fully realized 3D character.

Character Animation

Character Animation

Character Animation

Brand film

Brand film

Brand film

Challenge

A technology brand becomes real when its impact is felt in everyday life. Agriculture is one of the clearest places to show that impact because outcomes are concrete, human, and seasonal. The insight was to let a widely recognized symbol step into that world as a character, not a logo. When the penguin becomes present and physical, the brand feels closer, warmer, and more believable while the story stays grounded in the land.

A technology brand becomes real when its impact is felt in everyday life. Agriculture is one of the clearest places to show that impact because outcomes are concrete, human, and seasonal. The insight was to let a widely recognized symbol step into that world as a character, not a logo. When the penguin becomes present and physical, the brand feels closer, warmer, and more believable while the story stays grounded in the land.

A technology brand becomes real when its impact is felt in everyday life. Agriculture is one of the clearest places to show that impact because outcomes are concrete, human, and seasonal. The insight was to let a widely recognized symbol step into that world as a character, not a logo. When the penguin becomes present and physical, the brand feels closer, warmer, and more believable while the story stays grounded in the land.

Industry

Technology and Social Impact

Technology and Social Impact

Technology and Social Impact

Format

Brand Film

Brand Film

Brand Film

Project Categories

Character Animation

Character Animation

Character Animation

Brand film

Brand film

Brand film

Deliverables

Brand Film. Character Design. 3D Animation. Key Visual Stills.

Brand Film. Character Design. 3D Animation. Key Visual Stills.

Brand Film. Character Design. 3D Animation. Key Visual Stills.

Solution

We developed a cinematic 3D brand film that brings Tencent’s first 3D penguin character to life and places it inside a sunlit rural narrative. Through restrained character performance, natural lighting, and a calm editorial rhythm, the film connects digital capability with real agricultural scenes and people. The result is a brand story that feels human and tangible while elevating the logo into an expressive character that can carry future narratives.

We developed a cinematic 3D brand film that brings Tencent’s first 3D penguin character to life and places it inside a sunlit rural narrative. Through restrained character performance, natural lighting, and a calm editorial rhythm, the film connects digital capability with real agricultural scenes and people. The result is a brand story that feels human and tangible while elevating the logo into an expressive character that can carry future narratives.

We developed a cinematic 3D brand film that brings Tencent’s first 3D penguin character to life and places it inside a sunlit rural narrative. Through restrained character performance, natural lighting, and a calm editorial rhythm, the film connects digital capability with real agricultural scenes and people. The result is a brand story that feels human and tangible while elevating the logo into an expressive character that can carry future narratives.

Discover our other projects

Discover our other projects

Discover our other projects

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An opening film for the Ocean Engine conference, built around the idea of mutual empowerment in business. We use a celestial system of orbits and ignitions to visualize how connections create momentum, and how a single spark scales into shared growth.

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A single spark. A system begins.

An opening film for Ocean Engine, using the visual grammar of physics to express how the platform creates force and direction in the commercial world. Equations, particles, and orbital systems become metaphors for scale, efficiency, and connection.

Ocean Engine Opening Film

A single spark. A system begins.

An opening film for Ocean Engine, using the visual grammar of physics to express how the platform creates force and direction in the commercial world. Equations, particles, and orbital systems become metaphors for scale, efficiency, and connection.

Ocean Engine Opening Film

A single spark. A system begins.

An opening film for Ocean Engine, using the visual grammar of physics to express how the platform creates force and direction in the commercial world. Equations, particles, and orbital systems become metaphors for scale, efficiency, and connection.

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